Badoo is a dating-focused  social network founded by Russian entrepreneur Andrey Andreev in It operates in countries  and is available in 47 different languages, making it the world's most widely used dating network. Badoo operates on a freemium model, whereby the core services can be used without payment. After going viral on Facebook through popular social games and quizzes, Badoo was asked to adjust its approach. In April , Badoo launched a newly redesigned app and brand, adopting the colour purple and an orange heart symbol as its logo, as well as the tagline "Bigger than Dating". Andreev discussed this redesign in an interview with Business Insider 's James Cook in the same month.
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